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Pricing

Honest pricing. No conversation markup.

Pick a plan by team size and feature set. Meta's per-conversation charges are passed through at cost — you see them line-by-line on every invoice.

Free
₹0 /mo · forever

For trying the WhatsApp Business API hands-on before you commit.

  • 1 agent, unlimited contacts
  • 1 connected number
  • Shared inbox & 5 templates
  • Community + email support
Start free
Basic
₹999 /mo · billed monthly

For small teams running day-to-day WhatsApp support and broadcasts.

  • Up to 20 agent seats
  • 1 connected number
  • Unlimited templates & contacts
  • Up to 10 automation flows
  • Broadcast campaigns
  • Email support, 24h SLA
Start free trial
Most popular
Pro
₹2,499 /mo · billed monthly

For scaling D2C & B2B teams who need analytics and more numbers.

  • Up to 30 agent seats
  • 3 connected numbers
  • Up to 20 automation flows
  • Real-time analytics + ROI
  • Segmentation & A/B testing
  • Priority chat support, 2h SLA
Start free trial
Scale
Custom

For large teams that need API access, unlimited automation and SLAs.

  • Unlimited agent seats
  • Up to 10 connected numbers
  • Unlimited automation flows
  • REST API + webhooks
  • SSO, audit log, role policies
  • Dedicated success manager
Talk to sales
+ Meta conversation charges, billed at cost. No markup, ever.
Conversation charges, at cost

Meta charges per conversation. We pass it through.

Meta categorises each 24-hour conversation by intent. Below are the current rates for India — these flow through your BulkMessageSender invoice with no markup and no batching.

Utility
₹0.115

Order updates, OTPs, payment reminders — anything tied to a transaction.

Authentication
₹0.115

One-time passcodes for sign-in and verification flows.

Marketing
₹0.7846

Promotional broadcasts to opted-in contacts — sales, drops, re-engagement.

Service
Free

Customer-initiated conversations are now free in India, per Meta's 2024–25 update.

Rates per 24-hour conversation, India market · effective 2026. Meta updates these from time to time — current rates always live in your billing console.

Compare plans

Every feature, side by side.

FreeBasicProScale
Inbox & team
Agent seats12030Unlimited
Connected numbers11310
ContactsUnlimitedUnlimitedUnlimitedUnlimited
Assign, mention, snooze✓✓✓✓
Internal notes✓✓✓✓
Canned responses✓✓✓✓
Roles & permissions—✓✓✓
Campaigns & templates
Message templates5UnlimitedUnlimitedUnlimited
Broadcast campaigns✓✓✓✓
Segmentation—✓✓✓
A/B testing——✓✓
Automation & analytics
Automation flows—1020Unlimited
No-code flow builder—✓✓✓
Real-time analytics + ROI——✓✓
Developer & API
REST API + webhooks———✓
Rate limit (msg/sec)———Custom
Security & compliance
SSO (SAML / OIDC)———✓
Audit log——30 days2 years
Signed DPA + data residency———✓
Support
ChannelCommunityEmailEmail + chatSlack + phone
First-reply SLABest-effort24h2h15 min
OnboardingSelf-serveSelf-serveGuidedDedicated CSM

Pricing questions, answered.

Meta charges per 24-hour conversation, by category and destination country. We pass that cost straight to you — every invoice line shows Meta's published rate and the count, with a clearly labelled zero markup column. You can reconcile against Meta's own billing portal at any time.
Yes — upgrade or downgrade in one click inside your workspace. We pro-rate the difference, no contracts.
Yes — 18% GST is added to the platform fee for Indian businesses. We issue compliant invoices that you can download as PDF.
UPI, Net Banking, Visa / Mastercard / Amex, and NEFT/RTGS for enterprise. International cards work too — we bill in INR.